Marketing Strategy
Positioning, audience, content pillars and channel mix.
Get Your Marketing Blueprint in 60 Seconds
Enter your website and Orchestra creates your strategy, first posts, website audit and campaign previews — free.
Your Blueprint
See What Your Blueprint Includes
Generated from your website in about a minute — yours to edit and publish.
Your First 3 Posts
Ready-to-edit, on-brand content with images.
Website Audit
SEO quick wins you can act on today.
Meta Campaign Preview
A starter Facebook & Instagram campaign.
Google Campaign Preview
A starter Google Ads campaign with keywords and headlines.
The platform
The Blueprint Is Just The Beginning
The Blueprint is your starting point. Once approved, Orchestra can create content, manage campaigns, improve SEO, send emails, track results, and continuously optimize your marketing from a single system.
Strategy
A living marketing strategy that evolves with your business.
Learn moreSocial Media
Content creation, scheduling and publishing across channels.
Learn moreEmail Marketing
Newsletters, campaigns and outreach from one place.
Learn moreSEO
Audits, opportunities, content briefs and optimization.
Learn moreMeta Advertising
Campaign creation and management in your own ad account.
Learn moreGoogle Advertising
Search campaigns, keywords, RSAs and reporting.
Learn moreAnalytics
Performance visibility across all marketing channels.
Optimization
AI-driven recommendations and continuous improvement.
How it works
One brief drives every channel.
Switch tabs to see what each part of Orchestra does — and how the pieces share the same strategic foundation.
A marketing strategy generated from your website.
Orchestra analyzes your website and builds the strategy: keyword themes, content angles, channel mix, ad messaging, email cadence.
Connects with the tools you already use.
- Google Ads
- Google Search Console
- Meta
- TikTok
- X
- Mailgun
- 35k+Active users
- 860k+Posts generated
- 2.8k+Ads generated
- 750k+Emails sent
- 1.5k+App downloads
The SMB marketing problem
Marketing without a system is marketing on hope.
- Marketing without a documented strategy is reactive — content goes out, nothing compounds.
- $300+/moThe AI tool stack tax: across 5 disconnected tools that don't talk to each other.
- €3K–€10K/moMarketing agencies charge for someone else's playbook applied to your business.
Orchestra replaces the stack and the agency with one connected system.
How it compares
Orchestra vs the alternatives.
Five channels in one system — versus the four ways SMBs handle marketing.
| Capability | Orchestra | Marketing agency | Credit-based AI tools | In-house team | Manual |
|---|---|---|---|---|---|
| Monthly cost | From €29/mo | €3K–€10K/mo | $30–$200/mo + credit overages | €3K–€8K/mo loaded cost | Free (your time) |
| Strategy included | Yes | Yes | No | Depends on team | No |
| Channels covered | 5 (strategy, content, email, ads, SEO) | Depends on agency | Usually 1 | Depends on team | — |
| Cross-channel alignment | Yes | Depends on agency | No | Depends on team | No |
| Time to launch | Hours | Weeks | Hours | Weeks | Months |
| Account ownership | Yes | No | Yes | Yes | Yes |
| Pricing model | Subscription, no credits | Retainer | Credits — runs out | Salary loaded cost | Free time |
| Approval control | Yes | Depends | Yes | Yes | Yes |
Orchestra
- Monthly cost
- From €29/mo
- Strategy included
- Yes
- Channels covered
- 5 (strategy, content, email, ads, SEO)
- Cross-channel alignment
- Yes
- Time to launch
- Hours
- Account ownership
- Yes
- Pricing model
- Subscription, no credits
- Approval control
- Yes
Marketing agency
- Monthly cost
- €3K–€10K/mo
- Strategy included
- Yes
- Channels covered
- Depends on agency
- Cross-channel alignment
- Depends on agency
- Time to launch
- Weeks
- Account ownership
- No
- Pricing model
- Retainer
- Approval control
- Depends
Credit-based AI tools
- Monthly cost
- $30–$200/mo + credit overages
- Strategy included
- No
- Channels covered
- Usually 1
- Cross-channel alignment
- No
- Time to launch
- Hours
- Account ownership
- Yes
- Pricing model
- Credits — runs out
- Approval control
- Yes
In-house team
- Monthly cost
- €3K–€8K/mo loaded cost
- Strategy included
- Depends on team
- Channels covered
- Depends on team
- Cross-channel alignment
- Depends on team
- Time to launch
- Weeks
- Account ownership
- Yes
- Pricing model
- Salary loaded cost
- Approval control
- Yes
Manual
- Monthly cost
- Free (your time)
- Strategy included
- No
- Channels covered
- —
- Cross-channel alignment
- No
- Time to launch
- Months
- Account ownership
- Yes
- Pricing model
- Free time
- Approval control
- Yes
Pricing comparisons reflect typical ranges based on publicly listed pricing pages and industry surveys, not specific competitor quotes.
Honest fit check
Who Orchestra is — and isn't — for.
Best for
- Small businesses with 5–50 employees
- Founders running marketing themselves
- Brands tired of agency retainers
- Businesses operating across Google + Meta
- Multi-language SMBs targeting different geos
- Businesses with a website — or just a clear idea of what they do. A short brief works too.
Not for
- Enterprise teams with dedicated CMOs and full marketing departments
- Brand-awareness-only campaigns with no conversion target
- Anyone needing rank tracking, technical SEO audits, or backlink monitoring — Orchestra isn't a full SEO platform. See /solutions/seo for the honest take.
- Daily-posting brands or social-first creators needing platform-native creator workflows
Frequently asked
Common questions about Orchestra.
Advertising Integrations
Orchestra integrates with the Google Ads API and Meta Marketing API to allow businesses to create and manage advertising campaigns from a unified dashboard.
Users connect their own advertising accounts using secure OAuth authorization. Once connected, Orchestra allows users to create search campaigns, adjust budgets, manage ad groups, and analyze performance metrics while maintaining full control of their accounts.
Orchestra does not create or publish advertisements without explicit user approval. All campaigns remain fully owned by the advertiser, and access can be revoked at any time.